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Linkki talteen: Businessweek online: The Future of the Blog:

"Six Apart's Mena Trott helped start the stampede by co-designing user-friendly software. But she thinks the blogging trend is only just beginning:

"I think blog tools can get easier to use. Putting together a blog should be as easy as sending an e-mail. I foresee the next versions of blog tools as focusing less on features that appeal to early adopters. They'll be easier for people to incorporate more media and maybe mobile capabilities. This will be important, because many more mainstream users will come to blogging. I believe the interest in blogging is just starting."

Blogit sellaisena kuin me nyt ne tunnemme ovat vasta alkua paljon laajemmalle henkilökohtaiselle julkaisemiselle.

Businessweekin jutussa Trott sanoo, että blogi-ilmiö on saanut valtamediakin viimein ymmärtämään, että on okei reportterin joskus sanoa "minä". "I think the biggest impact of blogs on mainstream journalism is the presence of a more personal voice. The popularity of the personal tone used by bloggers has caused traditional media to realize it's O.K. for some reporters to use "I.""

Persoonallisesta näkökulmasta puheen ollen, YLEn bloggaajien joukossa vieraili Torinon olympialaisten ajan armoitettu tarinaniskijä Mika Rahkonen. A-näyte -blogissaan Rahkonen seurasi olympiahuumaa talousnäkökulmasta. Viihdyttävää luettavaa näin kisakarkelojen jälkeenkin.