Tuhat sanaa

Regina Spektor album in Second Life, originally uploaded by tuija.

Tässä kuussa virtuaalipelimaailma Second Lifessa tehdään raskaan sarjan musapromootiota. Kuluneella viikolla Warner Brothersin levymerkki Sire records julkaisi SL:ssä Regina Spektorin uuden levyn Begin to hope. Kuun lopussa virtuaalimaailmaan rymistelee Universal Motown Records Group Hinder -ja Chamillionaire - levyjulkkareilla. Kova juttu virtuaalipelimaailmalle ja kolmiulotteisen webin tulevaisuudelle, mutta kestävätköhän pelimaailman serverit kävijäruuhkan, pohtii Mark Wallace blogissaan:

"As far as I know, this is the first example of a really big media company actually using Second Life as a 3D-Web-like platform — i.e., a place where they can build out a persistent 3D Internet presence in the fashion they’ve been doing for years in 2D on the Web, a presence that’s not tied to an album launch or other real-world event but that will be available as a way to promote a series of artists over time. I do know that at least one other major media company has a virtual-world-related project in the works, and heard tell of another several months back, though I don’t know if that one got off the ground. Universal’s announcement will no doubt spur competitors into action."

-- "One thing that’s going to happen as a result of projects like this is that SL’s technology will quickly be pushed to the limits, and we’ll soon get to see whether Linden Lab is up to the test. What’s going to happen in the last week of June, when hundreds or thousands of Chamillionaire fans sign up for their Second Life memberships and pile into the world — only to find that fewer than 200 of them will be able to attend the event? (SL regions hold at most 40-50 avatars at a time; areas built at the corner of four regions, as the Soundscape appears to be, can hold correspondingly more.)"

• Mark Wallace, 3pointD.com: Universal Artists Hit Second Life June 25/26
  
• Mark Wallace, 3pointD.com: Warner Bros. to Launch Album in Second Life
  
• MarketWire: Sire Records to Launch Virtual World for Regina Spektor in Popular Online World Second Life
  
• InWorld Studios