Tuhat sanaa

Podcasting on toistaiseksi vielä niche - aktiviteetti, kuten bloggauskin, kaukana nettiostoksien tai laskujen maksamisen arkisuudesta. Kuusi sadasta amerikkalaisesta netin käyttäjästä oli ladannut podcastin viimeisen kuukauden aikana, kertoo tuore Nielsen//NetRatings - tutkimus. Videopodcasteja oli ladannut vielä harvempi.

Asia saattaa kuitenkin olla muuttumassa samaan tahtiin kun kannettavavat mediasoittimet arkistuvat, arvelee tutkimuslaitos.

"While users can consume podcasts on their PCs, Nielsen//NetRatings officials see a correlation between medium's usage trends and sales of portable media devices, like the ever popular iPod, which have been adopted en masse by the young but are becoming more universal for all demographics. “The portability of podcasts makes them especially appealing to young, on-the-go audiences,” said Nielsen//NetRatings analyst Michael Lanz. "We can expect to see podcasting become increasingly popular as portable content media players proliferate."

• Mediaweek: Nielsen: Podcasting Remains a Niche Activity
• Nielsen-netratings.com: Podcasting Gains an Important Foothold among U.S. Adult Online ... (pdf)